(image via Enjoy Art)
(image via Peuple de Papier)
Villemot worked on campaigns for the likes of SNCF, Orangina, Air France and Perrier. The head of Orangina advertising kept Villemot on the job for more than 30 years largely because of the simple, evocative image of the orange twist incorporated into nearly all of his designs, an image that would become iconic. This twist would become transformed into a girl's summer hair, a parasol on the beach, a pair of sunglasses dazzled. Besides being pleasing to the eye and instantly recognizable, Villemot's art is plainly influenced by the curves and contours of seductive French life.
(image via Live Auctioneers)
**Note: be sure to peruse the Bibliotheque's marvelous postcard racks at the entrance; they have dozens of unique and beautiful cartes postales of old ads and classic French images you won't find anywhere else for just .60€ a pop, plus original museum posters as far back as the '80s for 6-20€!
Villemot: Peintre En Affiches
Now through January 5, 2013
1 Rue du Figuier, 75004 Paris
Métro: M7 to Pont Marie or M1 to Saint-Paul
*Another Note: This post also appeared on Untapped Paris